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press release
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.
==Origins==
The first modern press releases〔(The Origin of the Press Release and Its Importance to Press Release Marketing ): It’s said that the New York Times was so impressed with Lee’s statement that they ran the story as is, without any revisions or changes to format. 27 January 2012.〕 were created by Ivy Lee. Lee's agency was working with the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck. Ivy Lee and the company collaborated to issue the first press release directly to journalists, before other versions of the story, or suppositions, could be spread among them and reported. He used a press release, in addition to inviting journalists and photographers to the scene as a means of fostering open communication with the media.
Public relations pioneer Edward Bernays later refined the creation and use of press releases.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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